The Wine Route is a tourism product that groups together both the tangible and intangible wine touristic elements of the territory. It is a public-private entity for the economic promotion of the territory and of those tourism companies based in the Jerez Region that use the industry and culture of wine as an argument for the economic development of the territory and of wine tourism as a whole. It is certified by ACEVIN and counts on the support of Turespaña.

It is a quality accreditation for those companies that use wine as one of their key arguments for the acquisition and loyalty of clients.

• To be accredited by a seal of authenticity and quality that marks the difference with regard to other tourism companies in the same area (the Seal of the Wine and Brandy Route of the Jerez Region and the Seal of the Wine Routes of Spain).
• Presence in the diverse promotional activities of the Wine Route: web site, social networks, famtrips, advertising campaigns and others.
• Continuous advisory and consultancy services to improve management of the enotourist product.
• Assurance and quality systems applied to companies.
• Project development.
• Sourcing of finance and grant applications.
• Networking activities to get to know other establishments belonging to the Wine Route.
• Regular informative workshops free to all associate entities and companies.
• Tourist prospecting: Wine Routes of Spain Tourism Observatory.
• Extension of marketing channels via promotional activities: attending trade fairs, events, workshops, organizing press trips, etc…